Our Brand

Spread the joy of giving

"Dear Julie" is at its core, a love letter to my mother, Julie, who embodies the generosity of spirit and taught me the joy of giving.

Inspired by the thought that the joy of giving should be shared, I wanted each box to be meaningful. One that would either relieve stress, make you smile or even make you giggle. 

I have always loved all aspects of gift-giving—from the research, sourcing and discovery, to the curation, gift-wrapping and presentation. At all the places I've ever worked, I was always the first to volunteer to source for gifts for special occasions, whether it was a colleague's birthday, or a boss' going away present—I love seeing smiles on people's faces.

I want to share this joyful experience through a curated gifting service with thoughtful hand-picked items for your loved ones—for every occasion or no occasion at all!

Want to read more about how Dear Julie came to be? See the blog entry that details how we came to be.

Our Logo

The logo was designed by hyperfolk.design and aims to reflect our value of "the joy of giving". 

The simple logomark can be seen in two ways:

1.) As someone who is joyfully wrapping and preparing the gift box, and

2.) As someone happily unboxing her gift.